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[年报]老板电器:2018年年度报告摘要（英文版）

时间：2019年05月22日 12:06:14 中财网

Ticker: 002508

Stock Abbrev.: Robam Appliances

Announcement No.: 2019-015













Hangzhou Robam Appliances CO., LTD.

2018 Annual Report Summary



I. Important Notes



This summary is extracted from the full annual report. In order to fully understand the Company's operating results,
financial status and future development plan, investors should read the full annual report carefully disclosed on the media
designated by the China Securities Regulatory Commission (CSRC).



Statement of objections by directors, supervisors and senior management

□ Applicable √ N/A



Statement

All directors of the Company personally attended the board meeting to review this annual report

Notes of non-standard audit opinion

□ Applicable √ N/A



The plan for the common stock profit distribution or the plan for converting reserved funds into share capital during the
reporting period was reviewed by the board meeting

√ Applicable □ N/A



Whether to convert reserved funds into share capital

□ Yes √ No



The Company's common stock profit distribution plan reviewed and approved by the board meeting is: based on
949,024,050 shares, eight RMB (tax included) of cash dividends for every 10 shares will be distributed to all
shareholders, and 0 bonus share (tax included) will be sent, and no reserved funds will be transferred to the share capital.

The plan for the distribution of preferred stock profits during the reporting period is adopted by the board of directors
through resolution.

□ Applicable √ N/A



II. Basic Situation of the Company



1. Company Profile



Stock Abbreviation

Robam Appliances

Stock Code

002508

Stock Exchange for Stock Listing

Shenzhen Stock Exchange

Contact Person and Contact
Information

Secretary of the Board

Securities Affairs Representative

Name

Wang Gang

Shen Pingping

Contact Address

No. 592, Linping Avenue, Yuhang
Economic Development Zone,
Hangzhou City, Zhejiang Province,
China

No. 592, Linping Avenue, Yuhang
Economic Development Zone,
Hangzhou City, Zhejiang Province,
China

Tel

0571-86187810

0571-86187810

E-mail

wg@robam.com

azshen@robam.com










2. Main Business or Product Introduction During the Reporting Period



Dedicated to creating a new quality kitchen life for millions of families, the Company takes root in the kitchen field and
focuses on the development, production, sales and comprehensive services of kitchen appliances, including range hoods,
stoves, disinfection cabinets, steam ovens, ovens, dishwashers, water purifiers, microwaves, integrated stoves, and
integrated sinks. After 40 years of development and growth, the Company has eclipsed peers in terms of industry history,
market share and production scale. The Company has ranked No.1 domestically for 21 years for the sale of range hoods, and
No.1 globally for the sale of range hoods for four consecutive years.



3. Major Accounting Data and Financial Indicators



(1) Major accounting data and financial indicators in the past three years



Whether the Company needs to retroactively adjust or restate the accounting data of the previous years

□ Yes √ No

Unit: RMB



2018

2017

Increase or decrease
this year compared
to the previous year

2016

Operating income

7,424,885,274.14

7,017,397,057.99

5.81%

5,794,897,867.13

Net profits attributable to
shareholders of listed
companies

1,473,579,665.62

1,461,213,518.63

0.85%

1,206,833,878.67

Net profits attributable to
shareholders of listed
companies that deducts non-
recurring gains and losses

1,390,626,550.21

1,406,448,536.49

-1.12%

1,147,130,266.62

Net cash flow from operating
activities

1,508,960,311.29

1,272,482,554.23

18.58%

1,545,448,492.32

Basic earnings per share
(yuan/share)

1.55

1.54

0.65%

1.28

Diluted earnings per share
(yuan/share)

1.55

1.54

0.65%

1.27

Weighted average return on
equity

26.40%

31.66%

-5.26%

33.38%



At the end of 2018

At the end of 2017

Increase or
decrease at the end
of this year
compared to the
end of the previous
year

At the end of 2016

Total assets

9,455,361,508.83

7,926,615,151.63

19.29%

6,415,202,506.51

Net assets attributable to
shareholders of listed
companies

6,045,384,387.57

5,260,800,800.91

14.91%

4,128,555,130.62







(2) Quarterly major accounting data



Unit: RMB



First quarter

Second quarter

Third quarter

Fourth quarter

Operating income

1,591,941,726.40

1,904,720,839.07

1,897,226,702.39

2,030,996,006.28

Net profits attributable to
shareholders of listed
companies

302,020,313.43

358,319,192.63

351,293,563.34

461,946,596.22

Net profits attributable to
shareholders of listed
companies that deduct non-
recurring gains and losses

253,208,679.16

343,256,485.65

336,073,868.06

458,087,517.34




Net cash flow from operating
activities

558,743,862.18

563,044,165.80

78,122,615.75

309,049,667.56



Whether the above financial indicators or their total number are significantly different from the related financial indicators
in the Company’s disclosed quarterly and semi-annual reports

□ Yes √ No



4. Share Capital and Shareholders



(1) Number of common stockholders and preferred stockholders with voting rights restored and the
shareholding conditions of the top 10 shareholders





Unit: Share



Total number of common
shareholders at the end of the
reporting period



64,871

Total number of
common
shareholders at
the end of the
month before
the disclosure
of the annual
report



57,552

Total
number of
preferred
shareholders with
voting
rights
restored at
the end of
the
reporting
period



0

Total
number of
preferred
shareholders
whose
voting rights
were
restored at
the end of
the month
before the
disclosure of
the annual
report



0

Shareholdings of the Top 10 Shareholders



Shareholder
name



Shareholder nature

Shareholding
ratio



Number of
shares held

Number of
shares
held with
limited
sales
conditions

Pledge or freeze

Status of
shares

Amount















Robam Group.

Domestic non-
state legal person

49.68%

471,510,000







Hong Kong Securities Clearing Co.
Ltd.

Overseas legal
person

10.59%

100,523,784







China Life Insurance Co., Ltd. -
Traditional - General Insurance
Products - 005L-CT001

Other

1.53%

14,474,717







Shen Guoying

Domestic natural
person

1.29%

12,240,000







China Life Insurance Co., Ltd. -
Dividend - Individual Dividend -
005L - FH002

Other



1.05%

9,951,907







Hangzhou Jinchuang Investment
Co., Ltd.

Domestic non-
state legal person

1.00%

9,451,985







Shenzhen Guoshi Capital
Management Co., Ltd. - Guoshi
Capital - Robam Agent Holding
Stage 2 Structured Private Equity
Fund



Other



0.88%



8,311,165







BNP Paribas - own funds

Overseas legal
person

0.84%

7,994,993







Hangzhou Yinchuang Investment
Co., Ltd.

Domestic non-
state legal person

0.74%

7,020,000







China Construction Bank Co.,
Ltd. - Anxin Value Selected Stock
Securities Investment Fund

Other

0.66%

6,251,432










Description of the above-mentioned shareholder
association or concerted action

The actual controller of the Company's controlling shareholder
Hangzhou Robam Industry Group Co., Ltd. and the shareholder
Hangzhou Jinchuang Investment Co., Ltd. is Mr. Ren Jianhua,
and the natural person shareholder Shen Guoying is the wife of
Ren Jianhua. The above shareholders have the possibility of
acting in unison.









(2) The total number of preferred shareholders and the top 10 preferred shareholders'
shareholdings of the Company




□ Applicable √ N/A

During the reporting period, the Company did not have preferred stockholders holding shares.



(3) The property rights and control relationship between the Company and the actual controller are
disclosed in block diagram








Ren Jianhua

Hangzhou Robam
Appliances Co., Ltd.

Robam Group

Jinchuang
Investment





5. Corporate Bond



Whether the Company has bonds publicly issued and listed on the stock exchange that have not expired or expired but
not paid in full on the date of approval of the annual report

No



III. Discussion about and Analysis of Business Operation



1. Overview of Business Operation during the Reporting Period



Does the company need to follow the disclosure requirements of special industries?

No



In 2018, the macro-economic situation at home and abroad was very complicated, the impact of real estate regulation on
the kitchen appliance industry began to show, and the entire kitchen appliance industry was in depression. According to the
CMM retail monitoring report, retail sales of three main kitchen appliances, namely range hoods, stoves and disinfection
cabinets, grew by -11.71%, -10.68%, and -20.08% respectively in 2018, all showing a decline which was rare in recent years.
Facing the development pressure of the whole industry, we, as a leading enterprise in the kitchen appliance industry, united
together and worked hard. The retail volume and sales of our main products obviously increased faster than the average of
the industry, ensuring a steady growth of our performance. During the reporting period, we achieved an operating income of
7,424,885,274.14 RMB, increased by 5.81%; and the net profit attributable to shareholders of listed companies was


1,473,579,665.62 RMB, increased by 0.85%. According to the CMM retail monitoring report, up to the end of 2018, the market
shares of retail volume and sales of range hoods were 19.76% and 26.62% respectively, the market shares of retail volume
and sales of stoves were 17.56% and 23.89% respectively, the market shares of retail volume and sales of built-in steam
ovens were 36.32% and 33.80% respectively, and the market shares of retail volume and sales of built-in microwave were
35.03% and 44.05% respectively, all of which continued to be the largest in the industry. The market shares of retail volume
and sales of built-in disinfection cabinets were 14.73% and 23.22% respectively, ranking the second in the industry; the
market shares of retail volume and sales of built-in ovens were 27.65% and 26.13% respectively, and the market shares of
retail volume and sales of built-in dishwashers were both 9.29%, ranking the third in the industry.

In 2018, the marketing section established the working principle of "All for Growth" and worked together to ensure growth
in the company’s performance. In terms of retail, when facing the adverse situation in which KA in the first- and second-tier
cities decreased, we intensified the exploration in the third- and fourth-tier cities. Specifically, we opened 68 new city
companies and 535 new exclusive stores. By the end of 2018, we have 155 city companies and 3,258 exclusive stores in total.
In terms of innovation, following the development trend of the industry, we cooperated with such channels as cabinets and
home furnishing, and established strategic partnership with Oppein, Suofeiya, Jia.com, Dongyi Risheng and some other
companies. In terms of e-commerce, in the new environment of online shopping, we timely adjusted our product strategies,
optimized the cost efficiency, and improved the quality of operation. Following the online and offline integration, we promoted
new retail modes, and vitalized existing customers. In terms of construction projects, we closely followed the changes of such
strategic customers as Evergrande, Country Garden and Vanke, met the needs of different premises with differentiated
products. The central cleaning system, a very unique product, strongly boosted our development of strategic customers in the
channel of real estates. According to the AVC monthly monitoring data of real estate fine decoration, the market share of
Robam range hood is 40%, ranking the first in the industry. In the overseas market, the promotion mode was becoming
clearer and clearer, and we have covered of the Asian-Pacific region, Australia and New Zealand. The high-end image of the
"Robam" brand has successfully settled in these regions, and our international influence has been effectively improved.

In 2018, the technology section strictly implemented the company’s technology-driven development strategy, and made
remarkable achievements in new product development, breakthrough of technical forms, efficiency of technology
development, application of technology pre-researches, and preparation of national standards. During the whole year, we
applied for 481 patents, of which 106 were invention patents; obtained 313 patents, of which 9 were invention patents. We
gave priority to the research of steam ovens, and established the culinary experience center and the steam culture research
institute. We regarded "inheriting and promoting China’s excellent culinary and cooking culture, and meeting the Chinese
people’s needs for high-quality life in terms of healthy nutrition and cooking efficiency" as our responsibility and mission, and
filled the blank of steaming in the research of cooking culture. Our products have won various awards at home and abroad.
The range hood 5610 won three awards, namely "Chinese Design Gold Award", "2018 iF Design Award" and "Red Dot
Design Award"; range hoods 8231S and 8332, stove 9B30C, disinfection cabinet 825 and central cleaning system won the
"Red Dot Design Award". Range hood 5900S and oven R026 won the "Epland Award – Product Award" and "Epland Award –
Design Award" respectively.

In 2018, the production section aimed to be a benchmark in the home appliance manufacturing industry, and operated in
three orientations: "the best supply chain system in the industry", "the supporting system with leading process and quality in
the industry" and "a manufacturing plant with efficient management". By improving the A-level compliance rate of suppliers
and the lean management of process and quality, the production section continued to improve the quality and control of the
whole process; systematically established the procurement cost strategy and the supplier development; built key capacities,
and complete the capacity building of dishwasher, steaming oven and central cleaning system; promoted the development of
production and sales punctuality system; deepened the improvement of quality and efficiency to promote lean production, and
increase production efficiency by 23%.

In 2018, the brand section proposed a brand-new brand concept of "Create New Chinese Kitchens", and insisted on
creating a brand image of high-end and youthful company strong in technologies. Through cooperation with authoritative
media agencies such as CCTV, People’s Daily and leading TV stations, we held the best position for communication, and got
close to consumers to publicize our upgraded image in an all-round way through close cooperation with local TV stations,
print media, and local transportation media (high-speed rail, airport, metro, etc.). Entertainment marketing, sports marketing
and other means were adopted in our brand marketing activities to allow young consumers to have a better understanding of
our brand culture and image. Through naming the New Year’s Eve party of Dragon TV, and cooperating with popular variety
shows "Back to Field" and "Chinese Restaurant 2", we intensified our brand exposure; by virtue of the hot topic of the FIFA
World Cup, we organized "Cooking World Cup Banquet", which brought high brand exposure and realized in-depth interaction
with consumers; we adopted the innovative methods of star KOL to launch such topics as "All call out", "Domestic fashion
products initiative", "box-lunch season", applied scenario and experience-based ways to bring brands and consumers closer,


and further deepen the image of a youthful brand. Through multi-dimensional online and offline integration and
communications, we deepened consumers’ awareness of the strategic brand upgrade of Robam, and consolidated our image
of a leading brand in the industry.

In 2018, MQ company expanded its channels with the guiding idea of "consolidating the position in countries,
implementing pilot projects in cities and further developing in towns"; and improved the matching ratio of new categories with
the product promotion model of "Focus on range hoods and stoves and steadily expand new categories". In 2018, we opened
2,554 new outlets, of which 1,337 are exclusive stores. By the end of 2018, we had a total of 92 initial distributors, 257 outlets
in provincial capitals, 1,025 outlets in cities, 3,161 outlets and exclusive stores in county seats, 4,493 outlets in townships, and
over 3,600 model contact stations in townships and villages. We upgraded our brand marketing again, continued to carry out
the effective activity of "stir-fry festival". The coverage of outlets which participated in this activity increased from 50% in 2017
to 80% in 2018. We also organized star meetings, and during the Double Eleven Festival, our brand ambassador Na Ying had
face-to-face interactions with consumers. In Jiangsu, Guangdong, Fujian and other provinces which are great contributors to
our sales, we delivered advertisements in provincial TV stations and highways, which has greatly improved brand popularity.

In 2018, the company continued to receive recognition in terms of its corporate governance, internal management, growth,
shareholder returns, etc. It was awarded the "2017 The Most Respected Public Company by Investors" by China Association
for Public Companies; the "Best Board Prize", the "Best New Media Operation Prize", the "Best Secretary of the Board Prize"
of the 9th Security Times Chinese Public Company Investor Relations Tianma Award; CNR "2018 Excellence Award of Most
Reliable Public Company for Investors", "The 2nd China Excellent IR Best Information Disclosure Award". Our company’s
Secretary of the Board won the New Fortune "The 14th Gold Medal for Secretary of Board", and entered the "Hall of Fame"
for winning this award for five consecutive times.

In 2018, the company made attempts in capital operation and long-term incentives. We invested in and controlled Kinde
Intelligent Kitchen Appliances, which was our first attempt to enter a new category with capital. The company completed the
second phase of agent shareholding plan and the 2018 employee shareholding plan, further established and perfected the
long-term incentive mechanism, and greatly mobilized the enthusiasm of stakeholders.



2. Is there any major change in the main business during the reporting period?



□ Yes √ No



3. Overview of products which account for more than 10% of the revenue or profit of the company’s
main business



√ Applicable □ N/A

Unit: RMB

Name of
Product

Operating Income

Operating Cost

Gross Profit
Margin

Changes in
Operating
Income

Changes in
Operating Cost

Changes in Gross
Profit Margin

Range
Hood

4,012,977,970.34

1,719,332,130.75

57.16%

5.00%

6.50%

-1.05%

Stove

1,792,008,723.86

803,819,821.76

55.14%

-1.65%

0.23%

-1.50%





4. Is there any seasonal or periodical characteristics in the operation which needs special attention?



□ Yes √ No



5. Presentation of major changes in operating income, operating cost, total amount or composition
of net profits attributable to shareholders of common stock of public company during the reporting
period when compared to the previous reporting period



□ Applicable √ N/A



6. Conditions of suspension and termination of listing



□ Applicable √ N/A




7. Matters related to financial statements



(1) Explanation of changes in accounting policy, accounting estimates and accounting methods
when compared to the financial statements of the previous year



√ Applicable □ N/A

On April 24, 2019, the 9th meeting of the 4th Board of Directors and the 9th meeting of the 4th Board of Supervisors
reviewed and approved the "Proposal on Implementing New Accounting Standards and Changing Relevant Accounting
Policies". In view of that the Ministry of Finance released the "Circular on Revising and Issuing the Format of Financial
Statements for Ordinary Enterprises in 2018" (Cai Kuai [2018] No. 15) in June 2018, the company decided to implement the
revised accounting policies by the time required by the Ministry of Finance. This change of accounting policies only involves
the presentation and adjustment of financial statements, and has no substantial impact on the company’s total assets, total
liabilities, net assets, operating income, and net profit.



(2) Explanation of ratification of major accounting error in the reporting period which needs to be
tracked and restated



□ Applicable √ N/A

No ratification of major accounting error in the reporting period which needs to be tracked and restated.



(3) Explanation of changes in the scope of combined financial statements when compared with
financial statements of the previous year



√ Applicable □ N/A

During the reporting period, the company acquired 51% of the shares of Shengzhou Kinde Intelligent Kitchen Appliances
Co., Ltd., with its own funds of 160 million RMB, and Kinde was included into the scope of consolidated statements from this
reporting period.



(4) Expected operating performance in the first three months of 2019



□ Applicable √ N/A



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